App Marketing

Mobile app marketing takes the user through every stage of the marketing funnel – from the moment they first hear of your app to being a loyal user. Sometimes, the user will go back and forth from one stage to another, which is why the whole process is also referred to as the mobile engagement loop.

There is a lot to mobile app marketing: determining your target audience, defining the ways to reach them and contact them, analyzing their behavior in your app to improve their experience, etc.

Long story short, your goal is to increase the number of your app’s downloads and, ultimately, of loyal users, who might then recommend your app to others. Loyal users are the foundation of your product’s success.

Let’s go through each stage successively.

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