There are 4 main types of SEO:

  • Technical SEO – this ensures that a search engine can crawl, explore and read your website without any issues. This involves setting up a robots.txt file, creating an XML sitemap, and fixing crawl issues. Additionally, site speed and mobile responsiveness are also key factors in technical SEO.
  • On-page SEO – Search Engines rank individual pages so it’s important to optimize every single page on a website. A well-structured page, titles, and heading tags optimized with targeted keywords, and descriptive URLs aid good on-page optimization.
  • Content SEO – while most people club content optimization with on-page SEO, we feel it deserves a separate mention given its importance as a ranking factor. All content on a website should be optimized to aid a customer’s journey to conversion.
  • Off-page SEO – This is about promoting your website on the Internet to gain more popularity and authority. Getting backlinks and brand mentions from popular, authoritative sites help build your own.